Brand rollout
Took the new identity across every screen of the app, from tokens to the store listing. 600k runners woke up to a different Campus.
Campus Coach2026
Joss Caron
Updated August 2026I'm a product designer with two specialties: financial niches, helping people live with rules shaped by regulation, and health, helping people live with the gap between what they want and what their body allows. What I enjoy most is getting a team moving, and helping each designer grow in the direction that fits them.
I was born in Dijon. I learned design on the job: a studio in Los Angeles hired me in 2012, and I have not stopped since, through Quartic, my practice. After a few years in Colombia, I'm back home.
I build with AI agents every day, this site included. Not to keep up, but because it changes what one designer can ship alone.
What I want next: one product that gives people their time back, taken as far as it goes, alongside people I can learn from and enjoy working with. And to keep getting better at this.
You can reach me on LinkedIn, by email, or read my resume as a PDF.
- Dijon2015–21
- Strasbourg2021–23
- London2023–24
- Medellín2024–26
- Francenow
Case studies
New identity, strategy and productCampus Coach
The move from static plans to plans that move, the 4.8 rating held through the operation, and a research cycle still in place after my departure.
Read the casePCF launchCO2 AI
A test product delivered inside the three-month window, a data partner convinced, and a sales channel that did not exist before.
Read the case
Shipped
Flexible goals
Designed the goals timeline, and the flows to add a race to a plan already underway or pick the week it starts, with the rules that keep the plan coherent.
Campus Coach2026
Shareable sessions
Designed the image a runner saves after a session and posts: the run's numbers in the app's identity, readable in a story or on Strava.
Campus Coach2026
Last-minute goals
Dropped the minimum weeks needed to start a plan, and gave the coach a 1 to 10 readiness score so runners choose with their eyes open.
Campus Coach2026
App redesign
Reworked how training plans are calculated with the product and coaching teams, moving to dynamic sessions. Justin built the visualisations.
Campus Coach2026
Home screen
Redesigned the home around what a runner needs on the day of a session, not the whole programme.
Campus Coach2026
Post-run recap
Designed what a runner sees right after an effort: which numbers matter then, which ones can wait.
Campus Coach2026
Weekly volume
Let runners set three, four or five sessions a week, and made the plan adapt without breaking its logic.
Campus Coach2026
Apple Watch app
Brought the session to the wrist: what fits on a small screen mid-run, and what belongs to the phone.
Campus Coach2025
Phone-only tracking
Designed live tracking for runners without a watch: follow the session as it happens, and get the run data afterwards.
Campus Coach2025
Gut Training
Turned a nutrition protocol into a trainable plan, alongside the coaching team.
Campus Coach2025
Secondary goals
Made room for the other races of a season, so the plan follows a whole year rather than a single goal.
Campus Coach2025