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Campus Coach
Recenter a sports product on its market
Lead Designer from 2024 to 2025
Context
Campus Coach was launched in 2019. By the time I arrived in 2024, the product had a strong community. The team, mostly with first-time startup experience, was focused on desktop in a 100% mobile market.
Problem
Churn analysis reveals that over 50% of departures are related to the product experience. The app massively restricts goals out of fear of injuries, leading to frustration, dishonesty, and ultimately preventing a personalized plan.
Solution
Mobile pivot, redesign of static training plans into dynamic plans, redesign of desktop patterns for mobile, and a new visual identity consistent with the sports market and physical events.
Result
Stop producing anti-churn features. Return to the product's genesis: a personalized training experience, balancing freedom and structure.
My Role
Identified the gap between a mobile experience inherited from desktop and the expectations of a 100% mobile market, and focused the company's efforts on this priority. Collaborated with Max and Cyril on the product vision, led designers on the UI redesign, and coordinated the new visual identity.
Weekly View, what awaits me today
The goal is to quickly understand what can be done today, and to switch weeks if needed using the Timeline button at the top right. New location for quicker access to the profile.
Difference between a session to be done and completed
The goal is to allow the user to understand what they have done compared to the previous week (your weekly overview), but also to have a quick overview of sessions to be done and completed.
Understand the session before starting
The detail page was dense and static. A rhythm graph, reduced texts, contextual actions based on the session's status.
Native mobile patterns
Interactions inherited from desktop were counterintuitive on mobile. The redesign adopts gestures and structures that the user already knows.
Import the session without friction
Maintain the same behavior to accelerate understanding, ability to edit information in case of technical errors during import, and improved survey form.
Session completed
Previously, the original session disappeared after import. It now remains visible, planned and completed on a single screen.
Revised paywall based on positioning
The accumulation of features had made the offering unreadable. Started from scratch, repositioned the product first, then the paywall.
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